Give Green

 

ABOUT THE PROJECT

Our client wanted to integrate a new event registration feature within their existing donation checkout process so that donors could register for an event while they donate. I was tasked with quickly developing a new workflow and deliverables that would communicate this to the client and our development team.

 

Preview of the new process

 
 

Process

My goal was to develop a new user experience workflow that integrated easily with the existing system. I verified feature requirements such as login options with the developer team, brainstormed user needs and sketched potential user flows. I used a paper prototype to work out obvious obstacles and user needs. This revealed the key paths that users could take while checking out. 

 

Process sketches and post-it note prototype

Afterwards, I mocked up a clickable digital prototype using existing visual assets. Using the clickable prototype to conduct some quick guerrilla user testing, I adjusted the design with suggestions for tooltips and settled on a proposed workflow. 

Prototype

 

Clickable prototype demonstration

 

Results

With the prototype, our client easily understood our proposed changes. Our developer team also appreciated the clarity of the prototype and used it as a guide for the buildout. The prototype allowed us to easily progress from mapping the flow of the checkout process to designing detailed interactions.